It’s the season for selling, but with the state of the economy it may not be the season for buying. With layoffs at all time highs, and paychecks at extreme lows people just don’t want to spend their money. However, you can’t afford to let them keep their hands in their pocket. Thus, here are some ways to get your customers to buy from your website this holiday season.
1. Update your website. Many companies leave old content up expecting it to serve the same purpose it did last year. Every three months you need to go through your website to make sure the content is still relevant. Another big mistake webmasters make is leaving old pictures and links. It’s the holiday season, meaning it’s time to decorate your site with pictures and links that relate to the time of year. Change your banners to holiday related ones, spice up your site with winter and seasonal pictures, and put up content that meets the needs of the season. The more up to date your site looks the more likely you are to get your customers to buy.
2. Play up seasonal benefits. Now is the time to drop general campaigns. If your front-page looks like it could read for any time of the year, rewrite it. The reason for this is there is a different shopping attitude during the holiday season. People are looking for gifts, deals on gadgets, creative ideas. They don’t mind splurging, but it has to be the right item and give them the desired reaction from family and friends. Your campaigns should target not only the right consumer but meet the seasonal needs of that consumer.
Example: If you are selling GPS guides then your campaign can let consumers know, “they’ll be able to find their way to family and friends this holiday season by buying your GPS guide.”
Now more than ever, you need to hit the emotional cords. Go from “The is will help you lose weight” to “This will help you look like the most attractive person at your company Christmas party so the cute intern will finally pay attention to you.”
Playing up seasonal benefits will help prospective customers get in the mood to shop for the holidays.
3. Create urgency. People do this all the time, but the holiday season is the one time when it really works. Everyone shops around the holidays because they can get their hands on deals they may not otherwise get. If your customer thinks they only have 48 hours to get hold of the offer they will whip out their credit card. Once you’ve told them the time limit of the deal, follow through. Create the sales page with the original price. This way those who were rolling their eyes will pay attention to the next you hold a sale.
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