Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Monday, November 4, 2013

3 surprising groups of people that can teach you how to make more online



1. People under the age of 25. Teens and young adults can do better in their online business because they're better at bringing in the social interaction required to draw people onto the blog, channel, or webstore. When it comes to social media and blogging, many teens do it better than even professional content creators, because they know how to engage their audience.

I took some insight from popular blogs and channels run by people under 21 and learned that their communication style is often better at driving sales.

Teens and young adults also tend to focus on building one blog or channel, unlike some adults who have far too many sites and accounts. Their focussed mentality of building up one business your passionate about is what allows many youths to create businesses with longevity.

2. Shy people. If you think you have to be naturally out going to successfully network, think again. Shy people often create personas online that help to drive sales.

There's a misconception that you have to be your absolute true self online. Sometimes having an alter ego can come in handy. I noticed that many work at home gurus were quite shy and introverted, but had the ability to engage their customers via a persona that seemed opposite.

Most people don't know how to interact with their audience purely as themselves and this makes it difficult to establish a connection that can  increases response. But having a persona often makes people more confident and more successful.

3. Artists. Most people think you have to have a business background to be successful working from home. But people who have no interest in business can often excel in their online business.

Artists often delegate responsibilities. They'd rather focus on doing the things they are good at and leave the other tasks to a professional. This gives them the opportunity to build a business that is successful without over working themselves. They know where their talents lie and can often spot the talents of others, which lets them make use of other people's skills.

Saturday, August 13, 2011

Subscribers vs Followers. Is One Better?

A while ago a friend of mine mentioned that she would rather have subscribers than followers. At the moment, I didn't really take in what she was saying but now it's hit me...is one better than other?

Internet markets and web business owners no longer just have subscribers that they pitch things to. They have followers that they interact with. We don't just want to be subscribed to anymore; we want to be retweeted, reblogged, and Liked. Our lists aren't just a group of people that have decided to "subscribe" they're our "friends." They make up a kind of "follow family" that we can connect with and that we expect will share us with their "friends" so that we can have more "friends."

But is there any psychological difference between followers and subscribers? I mean aren't they both doing the same thing?

We want them to do the same thing. We want our followers to act in much the same way our subscribers do--reading what we offer, buying what we offer, sharing what we offer. But does one type do it better than others?

It's a question very similar to blogs vs websites. And the answer is always--you need both.

Subscribers are followers but they do behave and connect with you differently.

Most likely your subscribers have opted in. The have released an important piece of information (their email address) in order to receive your precious information. Most subscribers don't subscribe willy-nilly. No one wants 100+ newsletters coming into their inbox. Thus subscribers are great for their initial commitment they are willing to make to you.

They also see your information as a single email. In a sense, you're special for that moment that they decide to open you. You have a good portion of their attention and your attention is held longer.Subscribers usually find you through a keyword search, and can generally be targeted

But subscribers don't interact the way followers do. Followers are better known to ask questions, do polls, and even enter contests. They have shorter attention spans. They read a feed of sometimes 1000+ people and companies and can't afford to have their attention be consumed for too long on just one. In most cases you have 140 characters to get your point across.

They're commitment is also decreased. It's easy to "follow" someone. It doesn't take much risk. You don't give anything away. Just a click of a button lets someone into your world. It's also easy to unfollow.

With so many people doing follow for follow, the moment you let one go you can be sure to  unfollowed as well. If you're content changes (even for a day) you're at risk of being unfollowed. And there is more expectation to update regularly. Tumblr followers have been known to unfollow after just one week of inactivity. Twitter is around a month but a subscriber can be with you for months or even a year without a receiving word from you.

Followers can be, and in a way are, targeted. They follow you on the basis that they have something in common with you or an interest in you and your company. They find you through general search terms on the media platform or the recommendation of someone they follow. However unlike someone who subscribes to your fit after 40 forty newsletter, a follower may just want fitness information.

One of the main differences between a subscriber and a follower, is your subscribers can be taken with you even if you sell or close your site. Leave a social network platform and you lose your followers instantly.

Both groups of people are beneficial to an online marketer. Subscribers buy more often than followers. Followers, spread the word about you faster than subscribers and see your updates more regularly. In the net business world you need both shoppers and fan builders. One isn't necessarily better than the other. It's about figuring out how each list can work for you and then making it work for you.