Friday, November 7, 2008
Emotional benefits of choosing a small focused niche
Virtually every work at home guru, always advices their followers to choose their niche wisely. The common advice is it should be something you enjoy, has profit potential, low to moderate competition and isn’t too large.
Now all this sounds like general common sense from a business standpoint but until you make the unfortunate boo boo of choosing the wrong niche, and then start over in a better one, you can’t appreciate this good advice.
Choosing the right niche puts you the right mental and emotional state. If you choose a niche that is broad and has little interest to you, you will fail. You will be stressed, and as feelings of failure continue to develop, you can seep into depression and give up on your work at home goal entirely. However, if you follow the advice of the gurus and do your research to find a small niche to focus a website around, you increase your success rate by more than half.
Part of the reason why you are more successful is because you are less stressed.
1.You are working within a niche that you already have a strong interest in. This helps you to create content and your marketing campaigns easier. This already gives you an edge over your competition
2.Your mind is focused on one thing; this makes it easier to get tasks done. If you run a site with multiple themes and topics it can be hard to decide what to do next. But when you have one site that offers advice on one thing it makes so much easier to sit down and focus.
3.You know your visitors needs. The number one problem with flea market sites (sites that host too many topics) is they don’t know what their visitors want. They may not even know what types of visitors they’re attracting. Without having the knowledge of your visitor’s wants and needs it is very difficult to prove to them that you are what their are looking for.
This translates to a loss of sales.
But knowing your visitors and what they expect from you is bliss. You know how to design your site, what type of content to provide, in what type of voice. You know what products to offer and in what price range. It’s just great.
There is less guessing when you choose a suitable niche, less stress, and less of an emotional strain. Take the time to do the research; your nerves will thank you.