Tuesday, December 14, 2010

Has your website the right reading level for Google?

This week, Google introduced a new advanced search feature that enables you to filter search results by reading level. Which reading level is required to read your web pages and does this influence the position of your site in Google's search results?

What exactly did Google do?
Here's the official text about the new feature:

"We made it easier for to you pinpoint exactly the information you need with a new advanced search feature that categorizes results by reading level.
For example, if you're writing a college paper on [herbivores] you can refine to see only advanced material, or if you're a grade school teacher preparing for a class on [herbivores] you can refine to see only basic material.
To try it out, click ?advanced search? to the right of the search box and click in the new reading level section. You can filter to see only results that are basic, intermediate or advanced, and annotate results with reading levels."

What is a reading level?

The reading level refers to the readability of a document. Readability is defined as reading ease, especially as it results from a writing style. Extensive research has shown that easy-reading text improves comprehension, retention, reading speed, and reading persistence.
The better the readability of your web pages, the more people will understand your marketing message. The average web surfer has a very short attention span.

How to calculate the readability of your web pages

To analyze the readability of your web pages, check your web pages with IBP's Top 10 Optimizer. The Top 10 Optimizer will tell you the Flesch Kincaid readability level of your web pages.
In addition to the readability of your web pages, the optimizer will also tell you which elements on your web pages you have to change so that Google will give your website high rankings.
Although the readability has only a minor influence on the rankings of your web pages, a high score can mean that your web pages are too difficult to understand for many people. If your website is too difficult, you won't get many conversions. Download IBP and check the readability of your web pages now.

Article courtesy of Axandra.com

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