Thursday, August 11, 2011

Are you playing the work at home numbers game

If you do any kind of online marketing and promotion, you know how important it is to have a list. This list should be a group of targeted readers and/or customers that you can connect with. But sites like facebook, twitter, and tumblr (social media in general) have changed the attitude about numbers and list building.

Old school online marketers love their lists just as much as anybody. They wouldn't trade it for anything, but they value something more than just numbers. Real work at home experts and internet marketers know that it isn't about the qantity of your list but the quality. How many you have to offer stuff to isn't as important as the number of people who actually respond to stuff you offer.

An unresponsive list is simply a dead weighted number. It looks great on paper to say I have a list of  5000 people, but if among those 5000 only half are truly a targeted responsive group of prospectives, your number becomes less value.

The numbers game has always been about quantity, but the advent of social media sites has put so much emphasis on the number that few marketers today are going out of their way to find out if they've simply built a list of sitting ducks.

It's become so easy to "add" and "follow," that list builders today are saying  "follow me" without considering who they're asking to be followed by. People have become more concerned with their "friend" or "follow" count that they're not paying attention and doing market analysis on how their numbers are actually benefiting them.

It is crucial, from a marketing stand point, to know and understand how the numbers play to your overall business success. You should have a list of highly targeted and responsive prospects that are willing to eat up what you have to offer. True markets know that a small responsive list is more valuable than large unresponsive one.

Building your work at home and internet marketing list should cater around quality, not just quantity. Don't get sucked into the numbers game.

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